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Author Chevalier, Michel, 1943-

Title Luxury China [electronic resource] : market opportunities and potential / Michel Chevalier and Pierre Lu ; foreword by Sidney Toledano.

Imprint Singapore ; Hoboken, N.J. : John Wiley & Sons (Asia), 2010.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xvii, 251 p. : ill., map.
Bibliography Includes bibliographic references (p. [241]-243) and index.
Contents Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Consumer behavior -- China.
Consumer behavior -- China -- Case studies.
Genre/Form Electronic books.
Added Author Lu, Pierre Xiao.
ProQuest (Firm)
ISBN 0470823410
9781118181607 (electronic bk.)
9781118181607 (electronic bk.)

Available items only