| Description |
xvii, 251 p. : ill., map. |
| Bibliography |
Includes bibliographic references (p. [241]-243) and index. |
| Contents |
Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Consumer behavior -- China.
|
|
Consumer behavior -- China -- Case studies.
|
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Luxury.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Lu, Pierre Xiao.
|
|
ProQuest (Firm)
|
| ISBN |
0470823410 |
|
9780470823415 |
|
9781118181607 (electronic bk.) |
|
9781118181607 (electronic bk.) |
|
