Description |
xvii, 251 p. : ill., map. |
Bibliography |
Includes bibliographic references (p. [241]-243) and index. |
Contents |
Challenges and market size -- Alfred Dunhil -- The Chinese luxury client -- Shanghai Tang -- Chinese consumer attitudes toward luxury -- Rolex in China -- How to distribute in China -- Shiatzy Chen -- Retailing and licensing in China -- Louis Vuitton in China -- Communication and advertising -- The war of the spirits -- Brand protection and counterfeit activities -- Luili Gongfang: breaking into luxury by way of glass. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Consumer behavior -- China.
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Consumer behavior -- China -- Case studies.
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Luxury.
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Genre/Form |
Electronic books.
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Added Author |
Lu, Pierre Xiao.
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ProQuest (Firm)
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ISBN |
0470823410 |
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9780470823415 |
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9781118181607 (electronic bk.) |
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9781118181607 (electronic bk.) |
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