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Print Material

Title Developing a total marketing plan / John A. Lucas, guest editor.

Imprint

San Francisco : Jossey-Bass, 1979.

Copies

Location	Call No.	OPAC Message	Status
Axe 3rd Floor Stacks	378.007 N42i no.21	---	Available

Description	viii, 97 p. : ill. ; 24 cm.
Series	New directions for institutional research ; no. 21
	New directions for institutional research ; no. 21.
Bibliography	Includes bibliographical references (p. 89-91).
Note	Includes index.
Contents	The researcher and nonprofit marketing: is anyone listening? / Dennis L. Johnson -- Market research methods for improving college responsiveness / Paul G. Larkin -- Some tools and techniques of market research for students / Gerald H. Gaither -- Community transactions and the marketing process / William R. Howard.
Form	Also issued online
Subject	Universities and colleges -- United States -- Administration.
	Marketing research.
	Education, Higher -- United States -- Marketing.
Added Author	Lucas, John A., 1936-
Other Form:	Online version: Developing a total marketing plan. San Francisco : Jossey-Bass, 1979 (OCoLC)570020667
Standard No.	NLGGC 800822102
	AU@ 000001449671