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Author
Britton, Matthew, author.
Title
Youthnation : building remarkable brands in a youth-driven culture / Matthew Britton ; foreword by Antonio Lucio.
Publication Info.
Hoboken, New Jersey : Wiley, 2015.
2015
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (321 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Note
Includes index.
Description based on online resource; title from PDF title page (ebrary, viewed May 8, 2015).
Subject
Young adult consumers.
Marketing.
Advertising.
Target marketing.
Young adults -- Attitudes.
Young adults -- Conduct of life.
Genre/Form
Electronic books.
Added Author
Lucio, Antonio, author of introduction, etc.
Added Title
Thomas books.
Other Form:
Print version: Britton, Matthew. Youthnation : building remarkable brands in a youth-driven culture. Hoboken, New Jersey : Wiley, c2015 xxv, 292 pages 9781118981146
ISBN
9781118981146
9781118982525 (electronic bk.)
9781118982532 (electronic bk.)
Available items only
