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Author
Miller, Jon, 1971-
Title
The business of brands [electronic resource] / by Jon Miller & David Muir.
Imprint
Chichester, England ; Hoboken, N.J. : Wiley, c2004.
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Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
xvi, 270 p. : ill.
Bibliography
Includes bibliographical references and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Brand name products.
Branding (Marketing)
Brand name products -- Management.
Value added.
Genre/Form
Electronic books.
Added Author
Muir, David, 1971-
ProQuest (Firm)
ISBN
0470862599 (hbk. : alk. paper)
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