| Description |
xi, 387 p. illus. 23 cm. |
| Series |
Merrill's international speech series
|
| Note |
Contents (cont.)Baird, A. C., Knower, F.H., and Becker, S.L. The communicator as a receiver: listening.--Smith, C.R. Richard Nixon's 1968 acceptance speech as a model of dual audience adaptation.--Makay, J.J. George C. Wallace: Southern spokesman with a Northern audience.--Jefferson, P. "Stokely's cool": style.--Honan, W.H. The art of oratory in the United States Senate. |
| Bibliography |
Includes bibliographies. |
| Contents |
Brooks, K. [and others] The study of speech communication.--Knower, F.H. What do you mean--communication?--Crable, R.E. What can you believe about "rhetoric"?--Wilcox, J.R. The assessment of meaning: a communication perspective.--Barker, L.L. and Wiseman, G. A model of intrapersonal communication.--Zima, J.P. Interviewing: an imperative interpersonal communication skill.--Di Salvo, V. Small group behavior.--Fotheringham, W.C. The study of persuasion.--Petrie, C.R. Informative speaking; summary and bibliography of related research.--Cronkhite, G. Audience characteristics.--Anderson, K. and Clevenger, T. A summary of experimental research in ethos.--Colburn, C.W. Fear-arousing appeals.--McCroskey, J.C. A summary of experimental research on the effects of evidence in persuasive communication.--Bettinghaus, E.P. Structure and argument.--Crable, R.E. A situational approach to purposeful nonverbal communication. |
| Subject |
Oral communication.
|
| ISBN |
0675090148 |
|
