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Print Material
Author Makay, John J.

Title Exploration in speech communication. Edited by John J. Makay.

Imprint Columbus, Ohio, Merrill [1973]


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  808.5 M289e    ---  Available
Description xi, 387 p. illus. 23 cm.
Series Merrill's international speech series
Note Contents (cont.)Baird, A. C., Knower, F.H., and Becker, S.L. The communicator as a receiver: listening.--Smith, C.R. Richard Nixon's 1968 acceptance speech as a model of dual audience adaptation.--Makay, J.J. George C. Wallace: Southern spokesman with a Northern audience.--Jefferson, P. "Stokely's cool": style.--Honan, W.H. The art of oratory in the United States Senate.
Bibliography Includes bibliographies.
Contents Brooks, K. [and others] The study of speech communication.--Knower, F.H. What do you mean--communication?--Crable, R.E. What can you believe about "rhetoric"?--Wilcox, J.R. The assessment of meaning: a communication perspective.--Barker, L.L. and Wiseman, G. A model of intrapersonal communication.--Zima, J.P. Interviewing: an imperative interpersonal communication skill.--Di Salvo, V. Small group behavior.--Fotheringham, W.C. The study of persuasion.--Petrie, C.R. Informative speaking; summary and bibliography of related research.--Cronkhite, G. Audience characteristics.--Anderson, K. and Clevenger, T. A summary of experimental research in ethos.--Colburn, C.W. Fear-arousing appeals.--McCroskey, J.C. A summary of experimental research on the effects of evidence in persuasive communication.--Bettinghaus, E.P. Structure and argument.--Crable, R.E. A situational approach to purposeful nonverbal communication.
Subject Oral communication.
ISBN 0675090148

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