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| Title |
Advertising and anthropology [electronic resource] : ethnographic practice and cultural perspectives / Timothy de Waal Malefyt and Robert J. Morais. |
|
| Imprint |
London : Berg Publishers, 2012. |
|
| Axe ProQuest E-Book
|
Electronic Book |
--- |
Available |
| Edition |
English ed. |
| Description |
xiii, 186 p. : ill. |
| Bibliography |
Includes bibliographical references and index. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Advertising -- Social aspects.
|
|
Anthropology.
|
|
Marketing research.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Morais, Robert J.
|
|
ProQuest (Firm)
|
| ISBN |
0857852019 (cloth) |
|
0857852027 (pbk.) |
|
9780857852014 (cloth) |
|
9780857852021 (pbk.) |
|
9780857852038 |
|
0857852043 (electronic bk.) |
|
9780857852045 (electronic bk.) |
|
