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Author Malone, Chris, 1969-

Title The human brand : how we relate to people, products, and companies / Chris Malone, Susan T. Fiske.

Publication Info. San Francisco : Jossey-Bass, 2013.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition First edition.
Description 1 online resource (211 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Note Includes index.
Description based on print version record.
Subject Consumer behavior.
Marketing -- Psychological aspects.
Genre/Form Electronic books.
Added Author Fiske, Susan T.
Other Form: Print version: Malone, Chris, 1969- Human brand : how we relate to people, products, and companies. San Francisco : Jossey-Bass, 2014 xii, 196 pages 9781118611319 (DLC) 2013025201
ISBN 9781118611319 (hardback)
9781118758151 (electronic bk.)

 
    
Available items only