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Author
Marconi, Joe.
Title
The brand marketing book : creating, managing, and extending the value of your brand / Joe Marconi.
Imprint
Lincolnwood, IL : NTC Business Books, c2000.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.827 M333b
---
Available
Description
xv, 247 p. : ill. ; 24 cm.
Note
At head of title: American Marketing Association.
Bibliography
Includes bibliographical references (p. 237-240) and index.
Subject
Brand name products -- Marketing.
Added Author
American Marketing Association.
ISBN
0844222577
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