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Author
McNeil, Ruth.
Title
Business to business market research : understanding and measuring business markets / Ruth McNeil.
Imprint
London ; Sterling, VA : Kogan Page, 2005.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8 M233b 2005
---
Available
Description
x, 310 p. : ill. ; 24 cm.
Series
Market research in practice series
Note
Published in association with the Market Research Society.
Bibliography
Includes bibliographical references (p. 299-301) and index.
Subject
Industrial marketing -- Research.
Added Author
Market Research Society.
ISBN
0749443642 (pbk.)
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