Game-changing strategies [electronic resource] : how to create new market space in established industries by breaking the rules / Constantinos C. Markides.
Includes bibliographical references (p. 205-210) and index.
Contents
The innovation is in the business model -- Discovering new business models -- Creativity is not enough : from discovering to implementing new business models -- Using dual business models to compete : is a separate unit necessary? -- Separation is not enough : how to achieve ambidexterity -- Responding to business-model innovation -- When would established firms discover new business models? -- Rethinking innovation in the big firm.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
