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Author Baker, Walter L.

Title The price advantage [electronic resource] / Walter L. Baker, Michael V. Marn, Craig C. Zawada.

Imprint Hoboken, N.J. : Wiley, c2010.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition 2nd ed.
Description xviii, 366 p. : ill.
Series Wiley finance series
Wiley finance series.
Note Includes index.
Contents Introduction -- Components of pricing excellence -- Transactions -- Customer value.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Pricing.
Genre/Form Electronic books.
Added Author Marn, Michael V.
Zawada, Craig C.
ProQuest (Firm)
ISBN 9780470481776 (cloth)
9780470632987 (electronic bk.)

 
    
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