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Author Port, Michael, 1970-

Title The contrarian effect [electronic resource] : why it pays (big) to take typical sales advice and do the opposite / Michael Port and Elizabeth Marshall.

Imprint Hoboken, N.J. : John Wiley & Sons, c2008.


Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description x, 165 p.
Bibliography Includes bibliographical references (p. [151]-153) and index.
Contents From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Selling.
Sales management.
Genre/Form Electronic books.
Added Author Marshall, Elizabeth, 1975-
ProQuest (Firm)
ISBN 9780470237908 (cloth)
0470237902 (cloth)

Available items only