Description |
x, 165 p. |
Bibliography |
Includes bibliographical references (p. [151]-153) and index. |
Contents |
From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. |
Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
Subject |
Selling.
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Sales management.
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Marketing.
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Genre/Form |
Electronic books.
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Added Author |
Marshall, Elizabeth, 1975-
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ProQuest (Firm)
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ISBN |
9780470237908 (cloth) |
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0470237902 (cloth) |
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