Levi Strauss & Co. [videorecording] : blue dreams / a presentation of Films for the Humanities & Sciences ; Elgin Production for BBC in association with Roger Bolton Productions ; executive producer, Roger Bolton ; series producer, Peter Swain ; director, Jill Marshall.
Princeton, NJ : Films for the Humanities & Sciences, c2004.
Peter Redpath, Alice Rawsthorn, Bob Haas, Lynn Downey, Jack Rooney, Don Henshall, Irena Reyna.
Originally produced in 1996.
"This program explores the Levi's phenomenon from Gold Rush to gold mine, and the efforts of Chairman and CEO Robert Haas ... to keep the brand pure in spite of marketing new lines of apparel such as Dockers"--Container.