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Title Levi Strauss & Co. [videorecording] : blue dreams / a presentation of Films for the Humanities & Sciences ; Elgin Production for BBC in association with Roger Bolton Productions ; executive producer, Roger Bolton ; series producer, Peter Swain ; director, Jill Marshall.

Imprint Princeton, NJ : Films for the Humanities & Sciences, c2004.

Copies

Location Call No. OPAC Message Status
 Axe DVDs 1st Floor  338.7687 L578 2004    ---  Available
Description 1 videodisc (40 min.) : sd., col. ; 4 3/4 in.
Series Branded
Performer Peter Redpath, Alice Rawsthorn, Bob Haas, Lynn Downey, Jack Rooney, Don Henshall, Irena Reyna.
Note Originally produced in 1996.
System Details DVD.
Summary "This program explores the Levi's phenomenon from Gold Rush to gold mine, and the efforts of Chairman and CEO Robert Haas ... to keep the brand pure in spite of marketing new lines of apparel such as Dockers"--Container.
Subject Jeans (Clothing)
Branding (Marketing)
Clothing trade -- United States -- History -- 19th century.
Clothing trade -- United States -- History -- 20th century.
Added Author Swain, Peter.
Marshall, Jill.
Haas, Robert W.
Rawsthorn, Alice.
Redpath, Peter.
Downey, Lynn, 1954-
Henshall, Don.
Reyna, Irena.
Films for the Humanities (Firm)
Elgin Productions.
BBC Education & Training.
Roger Bolton Productions.
Added Title Levi Strauss and Company
Blue dreams
Note Title on cassette: Branded, the power of brand names
Music No. 8634 Films for the Humanities & Sciences

 
    
Available items only