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Author Pringle, Hamish.

Title Spending advertising money in the digital age [electronic resource] : how to navigate the media flow / Hamish Pringle, Jim Marshall.

Imprint London ; Philadelphia : Kogan Page, 2012 (Norwood, Mass. : Books24x7.com [generator])

Copies

Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
System Details Mode of access: Internet via World Wide Web.
Note Title from title screen.
File Type Text.
Issued By Digitized and made available by: Books24x7.com.
Form Available also in a print ed.
Bibliography Includes bibliographical references and index.
Subject Advertising -- Management.
Marketing -- Management.
Mass media.
Digital media.
Genre/Form Electronic books.
Added Author Marshall, Jim, 1955- Author.
Books24x7, Inc.
Added Title How to navigate the media flow
ISBN 9780749463052
9780749463083

 
    
Available items only