| Description |
xvii, 268 p. : ill. ; 26 cm. |
| Note |
Includes index. |
| Contents |
Facebook's move to rule the world -- Is Facebook for me? -- A few fundamentals -- 10 minutes to your first ad -- Batten down the hatches -- Selling on the front porch -- Targeting -- That quirky little image is everything -- Nobody ever regretted mastering this $10,000 per hour skill -- The power of hidden psychological triggers -- The well-paid Facebook anthropologist -- We who are about to die salute you -- Facebook secret X: superior bidding strategy -- CPM bidding strategies that get you even more clicks for less money -- Landing pages -- Who cares if the ad is cheap? Are you making money? -- Bolt a jet engine to your business: Facebook pages and getting liked -- Free traffic, free impressions, and paid advertising -- A laser-guided missile for your marketing -- And in the Facebook bind them -- A brief history of Google advertising -- and some predictions about Facebook -- Mind your business. |
| Subject |
Facebook (Electronic resource)
|
|
Internet advertising.
|
| Added Author |
Meloche, Tom.
|
| ISBN |
9781599184302 (alk. paper) |
|
1599184303 (alk. paper) |
|
