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Title
Field guide to case study research in business-to -business marketing and purchasing / edited by Arch G. Woodside, Hugh M. Pattinson, Roger Marshall ; contributors Ronny Behrens [and twenty five others].
Publication Info.
Bingley, England : Edward Elgar, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
First edition.
Description
1 online resource (305 pages).
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Advances in Business Marketing and Purchasing, 1069-0964 ; Volume 21
Advances in business marketing & purchasing ; Volume 21.
Bibliography
Includes bibliographical references at the end of each chapters.
Note
Description based on online resource; title from PDF title page (ebrary, viewed September 12, 2014).
Subject
Industrial marketing -- Research.
Purchasing -- Research.
Marketing research.
Genre/Form
Electronic books.
Added Author
Woodside, Arch G., editor.
Pattinson, Hugh M., editor.
Marshall, Roger, editor.
Behrens, Ronny, contributor.
Other Form:
Print version: Field guide to case study research in business-to -business marketing and purchasing. First edition. Bingley, England : Emerald, c2014 xvi, 288 pages Advances in business marketing and purchasing ; Volume 21. 9781784410803
ISBN
9781784410803
9781784410797 (electronic bk.)
Available items only
