| Description |
x, 165 p. |
| Bibliography |
Includes bibliographical references (p. [151]-153) and index. |
| Contents |
From the Old World to the New -- Typical tactics are out of sync with the market -- Typical tactics are focused on the wrong person -- Typical tactics damage relationships and long-term potential -- Typical tactical harm reputations and create unintended consequences -- Contrarian primer -- Pendulum swing. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| Subject |
Selling.
|
|
Sales management.
|
|
Marketing.
|
| Genre/Form |
Electronic books.
|
| Added Author |
Marshall, Elizabeth, 1975-
|
|
ProQuest (Firm)
|
| ISBN |
9780470237908 (cloth) |
|
0470237902 (cloth) |
|
