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Author Martinez Onaindia, Carlos.

Title Designing B2B brands [electronic resource] : lessons from Deloitte and 182,000 brand managers / Carlos Martinez Onaindia & Brian Resnick.

Imprint Hoboken, N.J. : Wiley, c2013.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Description xiii, 209 p. : col. ill., col. ports.
Note Includes index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Note Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subject Branding (Marketing) -- Management.
Brand name products -- Management.
Corporate image.
Logos (Symbols) -- Design.
Trademarks -- Design.
Genre/Form Electronic books.
Added Author Resnick, Brian, 1974-
ProQuest (Firm)
ISBN 9781118554432 (e-book)

 
    
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