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Author Martinez, Pepe, 1960-

Title The consumer mind [electronic resource] : brand perception and the implication for marketers / Pepe Martinez.

Imprint London, U.K. ; Philadelphia, Pa. : Kogan Page, 2012 (Norwood, Mass. : [generator])


Location Call No. OPAC Message Status
 Axe Business Pro E-Book  Electronic Book    ---  Available
System Details Mode of access: Internet via World Wide Web.
Note Title from title screen.
File Type Text.
Issued By Digitized and made available by:
Form Available also in a print ed.
Bibliography Includes bibliographical references and index.
Subject Consumers -- Psychology.
Branding (Marketing)
Marketing -- Psychological aspects.
Genre/Form Electronic books.
Added Author Books24x7, Inc.
Added Title Brand perception and the implication for marketers
ISBN 9780749465704
9780749465711 (ebook)

Available items only