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Author Moschis, George P., 1944-

Title Baby boomers and their parents : surprising findings about their lifestyles, mindsets, and well-being / George P. Moschis, Anil Mathur.

Imprint Ithaca, N.Y. : Paramount Market Pub., 2007.

Copies

Location Call No. OPAC Message Status
 Axe Books 24x7 Business E-Book  Electronic Book    ---  Available
Description 1 online resource.
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Note Title from title screen.
Includes index.
Summary Annotation Lots of marketers paint a rosy picture of the lifestyle of baby boomers as they enter the retirement years. But authors Moschis and Mathur, basing their findings on 20 years of surveys among baby boomers and their parents, tell it like it is. Many baby boomers have saved little money for retirement; their health is worse than that of their parents; and while both generations say travel is in their futures, many will not have money enough to rent a budget motel a few miles from home. But the picture is not all bleak. Moschis and Mathur use their findings to discuss how people can live longer, more satisfying lives. In addition, they apply those findings to marketing and advertising, advising businesses how to use the attitudes and mindsets of mature consumers to create products and services for them as well as to make those products and services more appealing to older customers.
Subject Consumer behavior -- United States.
Baby boom generation -- United States -- Attitudes.
Middle-aged consumers -- United States -- Attitudes.
Older people -- United States -- Attitudes.
Older consumers -- United States -- Attitudes.
Marketing -- United States.
Baby boom generation -- Attitudes. (OCoLC)fst00824988
Consumer behavior. (OCoLC)fst00876238
Marketing. (OCoLC)fst01010167
Middle-aged consumers -- Attitudes. (OCoLC)fst01020367
Older people -- Attitudes. (OCoLC)fst01751878
United States. (OCoLC)fst01204155
Added Author Mathur, Anil.
ISBN 9780978660246
Standard No. AU@ 000053319449

 
    
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