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Author
Mathieson, Rick.
Title
Branding unbound [electronic resource] : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson.
Imprint
New York : AMACOM, c2005.
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Available to Pittsburg State University patrons only.
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Status
Axe ProQuest E-Book
Electronic Book
---
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Description
ix, 244 p. : ill.
Bibliography
Includes bibliographical references (p. [213]-227) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Mobile commerce.
Product management.
Genre/Form
Electronic books.
Added Author
ProQuest (Firm)
ISBN
0814472877
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