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Print Material
Author McCarville, Ronald E. (Ronald Edgar), 1954-

Title Improving leisure services through marketing action / by Ron McCarville.

Imprint [Champaign, Ill.] : Sagamore Pub., c2002.


Location Call No. OPAC Message Status
 Axe 2nd Floor Stacks  790.10688 M127i 2002    ---  Available
Description xvii, 276 p. : ill. ; 26 cm.
Bibliography Includes bibliographical references and index.
Subject Leisure industry -- Marketing.
ISBN 1571674977 (pbk.)

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