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Author Rossi, Peter E. (Peter Eric), 1955-

Title Bayesian statistics and marketing [electronic resource] / Peter E. Rossi, Greg M. Allenby, Robert McCulloch.

Imprint Chichester, England : J. Wiley, 2006,c2005.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition Reprinted with corrections.
Description x, 348 p. : ill.
Series Wiley series in probability and statistics
Bibliography Includes bibliographical references and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Bayesian statistical decision theory.
Marketing research -- Mathematical models.
Marketing -- Mathematical models.
Genre/Form Electronic books.
Added Author Allenby, Greg M. (Greg Martin), 1956-
McCulloch, Robert E. (Robert Edward)
ProQuest (Firm)
ISBN 0470863676 (acid-free paper)
9780470863671 (acid-free paper)
9780470863688 (electronic bk.)

 
    
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