| Description |
1 online resource (219 pages) |
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text txt rdacontent |
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computer c rdamedia |
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online resource cr rdacarrier |
| Series |
Why we post |
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Why we post.
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| Bibliography |
Includes bibliographical references (pages 207-213) and index. |
| Note |
Print version record. |
| Contents |
1. Introduction and field site: down to the countryside -- 2. The social media landscape: visibility and economy -- 3. Visual postings: idealising family-love, marriage and 'little treasures' -- 4. Relationships: circles of friends, encounters with strangers -- 5. Moral accumulation: collecting credits on social media -- 6. Broader relations: the family, the state and social media -- 7. Conclusion: circles and strangers, media moralities and 'the Chinese internet' -- Appendix. Methodology. |
| Summary |
China's distinctive social media platforms have gained notable popularity among the nation's vast number of internet users, but has China's countryside been 'left behind' in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, many rural Chinese people have already integrated social media into their everyday experience. Throughout his ground-breaking study, McDonald argues that social media allows rural people to extend and transform their social relationships by deepening already existing connections with friends known through their school, work or village, while also experimenting with completely new forms of relationships through online interactions with strangers, particularly when looking for love and romance. By juxtaposing these seemingly opposed relations, rural social media users are able to use these technologies to understand, capitalise on and challenge the notions of morality that underlie rural life. |
| Subject |
Social media -- China.
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China -- Rural conditions.
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Country life -- China.
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Médias sociaux -- Chine.
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SOCIAL SCIENCE -- Anthropology -- Cultural.
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Country life
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Rural conditions
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Social media
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China https://id.oclc.org/worldcat/entity/E39PBJcrd4RjtCBk4wfMhTwwG3
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| Other Form: |
Print version: MCDONALD, TOM. SOCIAL MEDIA IN RURAL CHINA. [Place of publication not identified] : UCL PRESS, 2016 1910634670 (OCoLC)957303209 |
| ISBN |
9781910634691 (electronic bk.) |
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1910634697 (electronic bk.) |
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1910634670 |
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9781910634677 |
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1910634689 |
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9781910634684 |
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9781910634707 electronic book pub |
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1910634700 |
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9781910634714 mobi |
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1910634719 |
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9781911307310 html |
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1911307312 |
| Standard No. |
AU@ 000059400459 |
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GBVCP 1008667498 |
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GBVCP 871326949 |
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AU@ 000069220030 |
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