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Author McDowell, Walter.

Title Branding TV [electronic resource] : principles and practices / by Walter McDowell and Alan Batten.

Imprint Amsterdam ; Boston : Elsevier/Focal Press, c2005.

Copies

Location Call No. OPAC Message Status
 Axe ProQuest E-Book  Electronic Book    ---  Available
Edition [2nd ed.].
Description x, 158 p. : ill.
Note Previous ed.: Washington, D.C.: National Association of Broadcasters. 1999.
Bibliography Includes bibliographical references (p. 143) and index.
Reproduction Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject Television broadcasting.
Brand name products.
Genre/Form Electronic books.
Added Author Batten, Alan.
National Association of Broadcasters.
ProQuest (Firm)
ISBN 0240807537 (pbk.)
9780240807539
0080460437
9780080460437 (electronic bk.)

 
    
Available items only