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E-Book/E-Doc

Author

Title The growth drivers [electronic resource] : the definitive guide to building marketing capabilities / Andy Bird and Mhairi McEwan.

Imprint

Hoboken, N.J. : Wiley, 2012.

Connect to
Available to Pittsburg State University patrons only.

Copies

Location	Call No.	OPAC Message	Status
Axe ProQuest E-Book	Electronic Book	---	Available

Description	xxi, 294 p. : ill.
Bibliography	Includes bibliographical references and index.
Contents	pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
Summary	"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"-- Provided by publisher.
Reproduction	Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject	Market segmentation.
	Economic development.
	Investments.
Genre/Form	Electronic books.
Added Author	McEwan, Mhairi.
	ProQuest (Firm)
ISBN	9781119953319 (hardback)
	9781119961185 (electronic bk.)