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Title
Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis.
Publication Info.
Bingley, England : Emerald, 2016.
2016
Connect to
Available to Pittsburg State University patrons only.
Copies
Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
First edition.
Description
1 online resource (274 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references at the end of each chapters and index.
Note
Description based on online resource; title from PDF title page (ebrary, viewed November 2, 2016).
Subject
Marketing channels.
Retail trade.
Genre/Form
Electronic books.
Added Author
Mcintyre, Charles, editor.
Melewar, T. C., editor.
Dennis, Charles, editor.
Other Form:
Print version: Multi-channel marketing, branding and retail design : new challenges and opportunities. First edition. Bingley, England : Emerald, c2016 xiii, 259 pages 9781786354563
ISBN
9781786354563
9781786354556 (e-book)
Available items only
