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Title
Social marketing to protect the environment : what works / Doug McKenzie-Mohr [and three others].
Publication Info.
Thousand Oaks : Sage Publications, [2012]
2012
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Available to Pittsburg State University patrons only.
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Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (256 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Bibliography
Includes bibliographical references and index.
Contents
section I. Introduction -- section II. Influencing behaviors in the residential sector -- section III. Influencing behaviors in the commercial sector -- section IV. Going forward.
Note
Description based on print version record.
Subject
Social marketing.
Green marketing.
Genre/Form
Electronic books.
Added Author
McKenzie-Mohr, Doug, 1959-
Other Form:
Print version: Social marketing to protect the environment : what works. Thousand Oaks : Sage Publications, [2012] xiv, 237 pages ; 26 cm 9781412991292 (DLC)10833223
ISBN
9781412991292 (pbk.)
9781452224312 (e-book)
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