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Author McLuhan, Marshall, 1911-1980.

Title Understanding media : the extensions of man / Marshall McLuhan ; edited by W. Terrence Gordon.

Imprint Corte Madera, CA : Gingko Press, 2003.


Location Call No. OPAC Message Status
 Axe 3rd Floor Stacks  302.23 M226a 2003    ---  Available
1 copy being processed for Axe Acquisitions Order.
Edition Critical ed.
Description xxi, 616 pages : illustrations ; 20 cm
text txt rdacontent
unmediated n rdamedia
volume nc rdacarrier
Bibliography Includes bibliographical references (pages 569-574) and indexes.
Summary This reissue marks the thirtieth anniversary (1964-1994) of McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. There has been a notable resurgence of interest in McLuhan's work in recent years, fueled by the Internet and growing competition and confluence among cable, telephone, wireless and other telecommunications technologies, resulting in new media models and information ecologies. In a new introduction to this edition of Understanding Media, Harper's editor Lewis Lapham reevaluates McLuhan's work in the light of the technological as well as the political and social changes that have occurred in the last part of this century.--From publisher description.
Subject Mass media.
Mass media. (OCoLC)fst01011219
Added Author Gordon, W. Terrence, 1942-
ISBN 1584230738

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