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Author
McNeal, James U.
Title
An introduction to consumer behavior / [by] James U. McNeal.
Imprint
New York : Wiley, c1973.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8342 M233i
---
Available
Description
xvi, 328 p. : ill. ; 23 cm.
Series
The Wiley marketing series
Bibliography
Bibliography: p. 280-319.
Subject
Consumer behavior.
Marketing research.
ISBN
0471587001
Available items only
