| Description |
xv, 272 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references (p. 251-256) and index. |
| Contents |
International communication -- Development research traditions and global communication -- American multi-media giants -- Global communication systems : non-U.S. stakeholders -- Global issues, music, and MTV -- CNN : international role, impact, and global competitors -- The roles of global news services -- The role of global advertising -- The message : role of international organizations -- The medium : global technologies and organizations - The Internet : extending global media. |
| Subject |
Communication, International.
|
| ISBN |
0205156355 (pbk.) |
|
