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Title |
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie. |
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Imprint |
Thousand Oaks, Calif. : Sage Publications, c1996. |
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Description |
xviii, 154 p. : ill. ; 24 cm. |
Bibliography |
Includes bibliographical references and index. |
Subject |
Marketing research -- Methodology.
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ISBN |
0803958560 (acid-free paper) |
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0803958579 (pbk. : acid-free paper) |
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