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| Title |
Copywriting for the electronic media : a practical guide / Milan D. Meeske. |
|
| Imprint |
Belmont, Calif. : Thomson/Wadsworth, c2003. |
|
| Edition |
4th ed. |
| Description |
xiv, 306 p. : ill. ; 28 cm. |
| Bibliography |
Includes bibliographical references (p. [299]-300) and index. |
| Subject |
Advertising copy.
|
|
Broadcast advertising.
|
| ISBN |
0534526608 (pbk.) |
|
