| Description |
xii, 266 p. : ill. ; 23 cm. |
| Bibliography |
Includes bibliographical references (p. 247-248) and index. |
| Contents |
Direct marketing as business strategy -- Direct marketing as sales -- Thinking like a direct marketer -- Breakthrough strategies that have worked -- Barriers to success -- Finding your audience -- Data, data processing, and database marketing -- Creative -- Production and fulfillment -- Testing and tracking. |
| Subject |
Direct marketing.
|
| ISBN |
1419526936 |
| Standard No. |
9781419526930 |
|
YDXCP 2382499 |
|
