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Title
Advancing branding research : a qualitative agenda / guest editors Professor T. C. Melewar and Professor Bill Merrilees.
Publication Info.
[West Yorkshire, England] : Emerald Group Publishing Limited, 2014.
2014
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (80 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Series
Qualitative Market Research : An International Journal, 1352-2752 ; Volume 17, Number 2
Bibliography
Includes bibliographical references.
Note
Description based on online resource; title from PDF title page (ebrary, viewed April 26, 2014).
Subject
Qualitative research -- England.
Social sciences -- Research.
Genre/Form
Electronic books.
Added Author
Melewar, T. C., editor.
Merrilees, Bill, editor.
Other Form:
Print version: Advancing branding research : a qualitative agenda. [West Yorkshire, England] : Emerald Group Publishing Limited, c2014 167 pages Qualitative Market Research : An International Journal ; Volume 17, Number 2. 9781784410872
ISBN
9781784410872
9781784410889 (e-book)
Available items only
