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Author
Mentzer, John T.
Title
Sales forecasting management [electronic resource] : a demand management approach / John T. Mentzer, Mark A. Moon.
Imprint
Thousand Oaks, Calif. : Sage Publications, c2005.
Connect to
Available to Pittsburg State University patrons only.
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Location
Call No.
OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Edition
2nd ed.
Description
xv, 347 p. : ill.
Bibliography
Includes bibliographical references (p. 331-335) and index.
Reproduction
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Subject
Sales forecasting -- Management.
Marketing research -- Management.
Genre/Form
Electronic books.
Added Author
Moon, Mark A., 1955-
ProQuest (Firm)
ISBN
9781412905718
9781452222370
1412905710 (pbk.)
Available items only
