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Author
Coll, Patricia, author.
Title
Newsjacking posdigital : el secuestro de noticias en la estrategia de comunicacion / Patricia Coll, Josep Lluis Mico ; Prologo de Toni Herrero.
Publication Info.
Barcelona : Editorial UOC, [2019]
©2019
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Available to Pittsburg State University patrons only.
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OPAC Message
Status
Axe ProQuest E-Book
Electronic Book
---
Available
Description
1 online resource (144 pages).
text txt rdacontent
computer c rdamedia
online resource cr rdacarrier
Series
Comunicacion
Bibliography
Includes bibliographical references.
Note
Description based on print version record.
Subject
Advertising campaigns.
Internet marketing.
Mass media -- Moral and ethical aspects.
Genre/Form
Electronic books.
Added Author
Mico, Josep Lluis, author.
Other Form:
Print version: Coll, Patricia. Newsjacking posdigital : el secuestro de noticias en la estrategia de comunicacion. Barcelona : Editorial UOC, c2019 144 pages Comunicacion (Editorial UOC) 9788491806110
ISBN
9788491806110 (print)
9788491806127 (electronic bk.)
Available items only
