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Author
Midgley, David.
Title
Innovation and new product marketing / David F. Midgley.
Imprint
London : Croom Helm, c1977.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.575 M584i
---
Available
Description
296 p. : ill. ; 23 cm.
Note
Includes indexes.
Bibliography
Bibliography: p. 281-290.
Subject
New products.
Diffusion of innovations.
Product management.
ISBN
0856642606 : L.9.95. 0856642657 pbk.
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