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Author
Mikunda, Christian.
Uniform Title
Marketing spuren. English
Title
Brand lands, hot spots & cool spaces : welcome to the third place and the total marketing experience / Christian Mikunda.
Imprint
London ; Sterling, VA : Kogan Page, c2004.
Copies
Location
Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8342 M589b 2004
---
Available
Description
xviii, 221 p. , [16] p. of plates : ill. (some col.) ; 25 cm.
Note
"First published in Germany in 2002 as Marketing spuren : Willkommen am dritten Ort"--Verso t.p.
Bibliography
Includes bibliographical references (p. [201]) and index.
Subject
Promotion of special events.
Fairs.
Exhibitions.
Shopping malls.
Environmental psychology.
Special events -- Marketing.
Special events -- Planning.
ISBN
0749442565
Standard No.
NLGGC 270113576
Available items only
