| Description |
374 p. ; 24 cm. |
| Bibliography |
Includes bibliographical references (p. [336]-361) and index. |
| Contents |
Darwin goes to the mall -- The genius of marketing -- Why marketing is central to culture -- This is your brain on money -- The fundamental consumerist delusion -- Flaunting fitness -- Conspicuous waste, precision, and reputation -- Self-branding bodies, self-marketing minds -- The central six -- Traits that consumers flaunt and marketers ignore -- General intelligence -- Openness -- Conscientiousness -- Agreeableness -- The centrifugal soul -- The will to display -- Legalizing freedom -- Exercises for the reader. |
| Subject |
Consumption (Economics)
|
|
Consumer behavior.
|
| ISBN |
9780670020621 |
|
0670020621 |
| Standard No. |
BWX R3784037 |
|
AU@ 000043696109 |
|
CDX 9234580 |
|
NLGGC 318954052 |
|
