Edition |
Third edition. |
Description |
xiv, 485 pages ; 23 cm |
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text txt rdacontent |
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unmediated n rdamedia |
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volume nc rdacarrier |
Bibliography |
Includes bibliographical references and index. |
Contents |
Book publishing : an introduction -- New book title output, book categories and prices, economic data, sales, returns, and the channels of distribution -- The development of modern book publishing companies : history and analysis -- Business operations -- The editorial process -- Editors, book acquisitions, production, operations, and costs -- Marketing and selling books -- The book publishing industry confronts the twenty-first century's challenges. |
Subject |
Publishers and publishing -- United States.
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Electronic publishing -- United States.
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Electronic publishing. (OCoLC)fst00907433
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Publishers and publishing. (OCoLC)fst01083463
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United States. (OCoLC)fst01204155
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Added Author |
Milliot, Jim.
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Wharton, Robert M.
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ISBN |
9780415887243 (pbk.) |
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0415887240 (pbk.) |
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9780415887250 (hardback) |
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0415887259 (hardback) |
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9780203834565 (ebook) |
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0203834569 (ebook) |
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9781136850356 (ebook) |
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113685035X (ebook) |
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