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Author
Engel, James F.
Title
Consumer behavior / James F. Engel, Roger D. Blackwell, Paul W. Miniard.
Imprint
Chicago : Dryden Press, c1995.
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Call No.
OPAC Message
Status
Axe 2nd Floor Stacks
658.8342 En32c 1995
---
Available
Edition
8th ed.
Description
xxii, 951, [34] p. : ill. (some col.) ; 24 cm.
Series
The Dryden Press series in marketing
Bibliography
Includes bibliographical references and index.
Subject
Consumer behavior.
Marketing research.
Added Author
Blackwell, Roger D.
Miniard, Paul W.
ISBN
0030984645
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