Edition |
First edition. |
Description |
1 online resource (xii, 143 pages) |
|
text rdacontent |
|
computer rdamedia |
|
online resource rdacarrier |
Series |
Economics collection, 2163-7628 |
|
2014 digital library.
|
|
Economics collection. 2163-7628.
|
Note |
Part of: 2014 digital library. |
Bibliography |
Includes bibliographical references (pages 123-135) and index. |
Contents |
Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index. |
Access |
Access restricted to authorized users and institutions. |
Summary |
Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. |
Note |
Title from PDF title page (viewed on January 3, 2014). |
Subject |
Economics -- Religious aspects.
|
|
Economics -- Psychological aspects.
|
|
Multiculturalism in advertising.
|
|
Consumer behavior -- Religious aspects.
|
Indexed Term |
religion |
|
religiosity |
|
religious affiliation |
|
belief systems |
|
Christian |
|
Jew |
|
Muslim |
|
Hindu |
|
Buddhist |
|
Confucianist |
|
Taoist |
|
behavioral economics |
|
consumer behavior |
|
decision making |
|
morality |
|
donation behavior |
|
sustainability |
|
holidays |
Genre/Form |
Electronic books.
|
Added Author |
Kahle, Lynn R., author.
|
Other Form: |
Print version: 9781606497043 |
ISBN |
9781606497043 (paperback) |
|
9781606497050 (electronic bk.) |
|