| Edition |
1st ed. |
| Description |
1 electronic text (94 p.) : ill., digital file. |
| Series |
Corporate communication collection, 2156-8170 |
|
Corporate communication collection, 2156-8170.
|
| Bibliography |
Includes bibliographical references (p. 85-87) and index. |
| Contents |
List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index. |
| Access |
Access restricted to authorized users and institutions. |
| Summary |
This book will help anyone who wants to learn how to write or simply how to improve when writing for marketing and public relations. The author brings to light a fantastic, easy-to-follow guide that provides the basics needed to write promotional and informational materials. Written in an approachable style, this book contains helpful samples and useful checklists that will make even the most timid writers confident that they have represented their organization's message in a professional manner. |
| Form |
Also available in print. |
| Reproduction |
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. |
| System Details |
Mode of access: World Wide Web. |
|
System requirements: Adobe Acrobat reader. |
| Note |
Title from PDF t.p. (viewed on December 22, 2010). |
| Subject |
Business writing.
|
|
Communication in marketing.
|
|
Public relations.
|
| Indexed Term |
Marketing style |
|
Press release |
|
News release |
|
Brochure |
|
Blog |
|
Microblog |
|
Tweet |
|
Newsletter |
|
E-newsletter |
|
Web copy |
|
Web writing |
|
Website |
|
Public relations |
|
Marketing |
|
Writing |
|
Pitch letter |
|
Media kit |
|
Press kit |
|
Marcom |
| Genre/Form |
Electronic books.
|
| Other Form: |
Print version: 9781606491737 |
| ISBN |
9781606491737 (pbk.) |
|
9781606491744 (electronic bk.) |
| Standard No. |
10.4128/9781606491744 doi |
| Music No. |
2 BEP |
|
