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Author
Modahl, Mary.
Title
Now or never : how companies must change today to win the battle for Internet consumers / Mary Modahl.
Imprint
New York, N.Y. : HarperBusiness, c2000.
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Status
Axe 2nd Floor Stacks
658.84 M72n
---
Available
Edition
1st ed.
Description
xxviii, 237 p. : ill. ; 25 cm.
Bibliography
Includes bibliographical references (p. 223-225) and index.
Subject
Internet marketing.
Teleshopping.
Consumer behavior.
ISBN
0066620120 (acid-free paper)
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