| Description |
xiv, 385 pages ; 23 cm |
|
text rdacontent |
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unmediated rdamedia |
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volume rdacarrier |
| Bibliography |
Includes bibliographical references. |
| Contents |
Why starting your own business makes sense : times (and the workforce), they are a-changin' -- Traits and characteristics of successful business owners : how do you rank? -- What social media does for your business -- How to identify and use keywords -- Search engine optimization (SEO) for the non-technical -- Research the competition -- How to market your brand or your "VIV-id" via social media -- Naming your company -- How to choose the best social networks for your business -- Sharing, disclosure, and transparency in today's online economy -- Create your website and choose the right way to sell your products online -- Creating a branded bio : how to tell your business's story -- How to market your business -- Paid advertising -- Free and low-cost ways to get visibility -- Use online tools to create connections that last -- How to create buzz for your business -- Referral partnerships -- Staying organized via effective goal setting -- Social sharing -- tools and applications -- Word of mouth on the Web -- Monitoring your activity -- tools and tips -- Conclusion -- Appendix -- Bonus chapter 1. Selected businesses that fit the second income model -- Bonus chapter 2. What business model is right for you? -- Bonus chapter 3. The legal and financial stuff. |
| Subject |
Business enterprises -- Computer networks.
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Social networks.
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Success in business.
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Business enterprises -- Computer networks.
(OCoLC)fst00842531
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Social networks. (OCoLC)fst01122678
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Success in business. (OCoLC)fst01137062
|
| Added Author |
Morgan, Hannah.
|
| ISBN |
9781576859285 (pbk.) |
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1576859282 (pbk.) |
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